Rylee Lukes
SOCIAL MEDIA MANANGER
RESUME

EXPERIENCE
Cooper Street Snacks | Content Creator
Freelancer – January 2025 – Present · 3 mos
Skills: Photography · Videography · Product Photography · Instagram Marketing · Digital Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Marketing Strategy · Copywriting
Savvy Sliders & Happys Pizza | Head of Content Creation
Full-time – August 2024 – February 2025 · 7 mos
Skills: Photography · Videography · Instagram Marketing · Digital Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Influencer Marketing · Marketing Strategy · LinkedIn Marketing · Copywriting
TILT | Social Media Intern
Full-time – May 2024 – August 2024 · 4 mos
Skills: Photography · Instagram Marketing · Digital Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Canva · Marketing Strategy · LinkedIn Marketing · Copywriting
Lux Branding | Content Creator
Part-time – Feb 2024 – June 2024 · 4 mos
Skills: Photography · Instagram Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Lightroom · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing
Cocktail Hour Mobile Bar | Social Media Manager
Part-time – Feb 2024 – June 2024 · 4 mos
Skills: Photography · Instagram Marketing · Adobe Premiere Pro · Adobe Illustrator · Copywriting · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Canva · TikTok Marketing
DJS Meats | Content Creator
Part-time – Mar 2024 – May 2024 · 4 mos
Skills: Photography · Instagram Marketing · Digital Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Lightroom · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Canva · Instagram Ads
Ferry Farms LLC | Social Media Manager
Full-time – Jun 2023 – Feb 2024 · 8 mos
Skills: Photography · Adobe Premiere Pro · Adobe Illustrator · Adobe Lightroom · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Canva · Google Analytics
STS Athletic Complex | Social Media Manager
Full-time – Feb 2023 – May 2024 · 1 yr 3 mos
Skills: Photography · Adobe Premiere Pro · Adobe Illustrator · Graphic Design
Carnico Foods LLC | Digital Marketing Associate
Part-time – Jun 2023 – Dec 2023 · 6 mos
Skills: Photography · Instagram Marketing · Digital Marketing · Adobe Premiere Pro · Adobe Illustrator · Adobe Lightroom · Adobe Photoshop · Graphic Design · Social Media · Social Media Marketing · Canva · Google Analytics
Double Exposure Photography | Social Media Manager
Part-time Aug 2021 – Present · 2 yrs 6 mos
Create content including concept, design & caption writing
Skills: Digital Marketing Media · Adobe Photoshop · Canva · Copywriting
Hoot Gift Gallery | Social Media Manager
Aug 2020 – Feb 2023 · 2 yrs 7 mos
Using social media marketing tools to create and maintain the company’s brand. Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements. Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Skills: Photography · Graphic Design
Hoot Gift Gallery | Retail Sales Associate
Dec 2017 – Feb 2023 · 5 yrs 3 mos
Welcoming and engaging with customers as they enter the store. Assessing customers’ needs and suggesting solutions to their problems. Working with cash registers and processing payments. Setting and attaining sales goals. Giving customers advice about sales and promotions. Using upselling techniques to increase store sales. Recommending the best products to customers. Cleaning and restocking the store throughout the day, before opening and after closing.
The Lift Gym | Gym Receptionist
Full-time – Aug 2020 – Mar 2021 · 8 mos
Made clients feel welcome and completed a variety of front desk tasks. Such as taking phone calls, answering questions, handling membership needs. Cleaned and organized gym.
EDUCATION
Purdue Global
Bachelor’s degree – Aug 2022-Mar 2024
Skills: Microsoft Office · Adobe Illustrator · Social Media · Social Media Marketing · Digital Marketing · Adobe Photoshop
Oakland Community College
Associate of Arts – AA, – Digital Communication and Media/Multimedia – Aug 2020-Jun 2022
Skills: Microsoft Office
Lakeland High School
High School Diploma – Sep 2016-Jun 2020
Activities and societies: Cross Country (2016-2018), Track and Field (2017-2019), Girls Basketball (2018-2019)
Skills: Microsoft Office
SKILLS
Social Media Management
Facebook, Instagram, Twitter, Pinterest, Google+, TikTok & Snapchat
Digital Management
Promotion, Strategy, Planning, Instagram Analytics, Google Analytics
Brand Marketing
Campaign Strategy, Concepting, Design & Development – Print, Online & Social Brand Marketing
Software
Adobe Photoshop, Microsoft Office, Adobe Premiere Pro, Canva
Content Creation
Video, Photography, Editing